Season 2 ideas - Community Activations

Ecosystem Campaigns
1

  1. Project Name

    Community Activations

  2. Project Description -

    This is a request for a discretionary allocation of Superfluid tokens to the Superfluid Foundation’s marketing team. This allocation will be used to reward existing and new Superfluid users for actions that aren’t or can’t be capture in an independent campaign.

    This includes things like:

    • Minting of Ecosystem NFT pass
    • Social actions (X (follow / retweet) / farcaster actions / discord activity)
    • Referrals
    • Incentives for community growth campaigns
    • Apps that don’t quite need their own SPR Campaign (ex. DegenDogs, AstroBlock, PlanetIx)

  3. Website -

    https://claim.superfluid.finance

  4. How does the project use Superfluid?

    Projects and actions included in this campaign are all accretive to the Superfluid brand and community (but might in some cases not be directly growing volumes).

  5. Team Members

    Superfluid Foundation Marketing team

  6. Social Links

  7. Dune dashboard (if available)

    N/A

  8. Contract Addresses

    N/A

  9. Networks

    Mostly Base

  10. SuperTokens Used

    WOOFx, ASTROx, AGOLD, FRACTION,

  11. Total Superfluid Volume

  12. Total Users

    Total unique claimers in SPR S1 were over 35000

  13. Current Daily Active Users

    Not easily measured due to the heterogeneity of the incentivised tasks

  14. Current Superfluid Volume:

    Not easily measured due to the heterogeneity of the incentivised tasks

  15. Fee Structure -

    Some of the smaller promoted apps have a fee structure.

    We propose to add a fee to the creation of lockers in the claim app. This will allow our campaigns to be more expansive and generous (for example with referrals) while avoiding free-riders/sybils

  16. User Persona

    1. Crypto enthusiasts
    2. Airdrop farmers
    3. Web3 gamers
    4. Traders

  17. KPI to be incentivised by SUP -

    In season 1, the Community Activations rewards included all sorts of different ways of earning a SUP allocation. This included many retroactive allocations to historical users of Superfluid, even for apps that are no longer active. This won’t be the case in Season 2.

    All other campaigns will require new activity. A comprehensive list of expected campaigns will be published in the forum at a later date, but part of the reasoning behind this campaign is precisely for the SFF Marketing Team to have the flexibility to update and change the KPIs over time.

    All rewards in this campaign will be “one-off” rather than volume based.

    A significant focus, in season 2, will be placed on a referral system, which it will be possible for other partners to also integrate. This will mean if Bob refers Alice to SuperBoring, and then Alice claims SUP, Bob gets a reward.

    The SFF Marketing Team will work closely with other SPR recipients to integrate this referral system into their interfaces and promote claiming in their apps.

    For context, in Season 1 over 31’500 users claimed from this campaign. Over 90% of total claimers’ first claim was in the community activation campaign. It also drove 1400 users towards other apps as subsequent cross claimers, a figure we plan on multiplying in Season 2.

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